Case Study

Transforming 24/7 Games into a header-bidding Powerhouse with Floodgates

24/7 Games

24/7 Games is a well-established online casual gaming platform offering classic games such as Solitaire, Mahjong, Sudoku, and Chess.

Executive Summary

By implementing Floodgates, 24/7 Games achieved exceptional
improvements in revenue, performance, and user experience,
positioning the company as a header-bidding powerhouse in the
online casual gaming market.



250% Increase in CPMs

Floodgates’ AI-powered header bidding optimization led to increased bid competition and higher CPMs.



50% Decrease in Video Ad
Latency

Floodgates’ low-latency video player
technology improved the user experience and engagement



40% Improvement in Fill Rate

Floodgates’ advanced ad optimization strategies and real-time bid adjustments resulted in better ad fill rates.

The Challenge

Low CPMs

The platform was experiencing inefficient and unoptimized CPMs, reducing overall ad revenue.

Inefficient Header Bidding

The existing setup was failing to optimize bid competition, leading to low fill rates and missed revenue opportunities.

High Page Load Time

Slow video ad rendering times were hurting user engagement and retention.

High Prebid Technology Cost

The solutions 24/7 evaluated over the years took 30% to 50% of overall revenue, making the cost of the technology too high and unpredictable.

Lack of Reporting Transparency

Current prebid technology did not offer the
transparent reporting to provide 24/7 Games
with security that they are collecting all the
revenue they are entitled to.

The Solution: Floodgates

Results & Impact

Dramatic improvements in CPM, ad fill rate, and page load time

%

CPMs

%

Ad Fill Rate

%

Your Title Goes Here

Revenue Growth We All Dream Of

Conclusion

By implementing Floodgates, 24/7 Games has successfully transformed its ad revenue strategy, optimized performance, and enhanced the user experience, positioning the company for continued growth and success in the online casual gaming market.



Transformed Ad
Revenue

Floodgates enabled 24/7 Games to optimize their programmatic advertising approach, leading to a 250% increase in revenue and profitability.



Improved Performance

The platform experienced exceptional improvements in key metrics such as CPMs, fill rates, and page load times, enhancing the overall user experience.



Enhanced User Experience

By delivering faster loading times and more relevant ads, Floodgates helped 24/7 Games create a more engaging and enjoyable gaming environment for their users.