24/7 Games is a well-established online casual gaming platform offering classic games such as Solitaire, Mahjong, Sudoku, and Chess.
Floodgates’ AI-powered header bidding optimization led to increased bid competition and higher CPMs.
Floodgates’ low-latency video player technology improved the user experience and engagement
Floodgates’ advanced ad optimization strategies and real-time bid adjustments resulted in better ad fill rates.
The platform was experiencing inefficient and unoptimized CPMs, reducing overall ad revenue.
The solutions 24/7 evaluated over the years took 30% to 50% of overall revenue, making the cost of the technology too high and unpredictable.
Floodgates’ advanced ad optimization strategies and real-time bid adjustments resulted in better ad fill rates.
Current prebid technology did not offer the transparent reporting to provide 24/7 Games with security that they are collecting all the revenue they are entitled to.
Slow video ad rendering times were hurting user engagement and retention.
Floodgates enabled 24/7 Games to optimize their programmatic advertising approach, leading to a 250% increase in revenue and profitability.
The platform experienced exceptional improvements in key metrics such as CPMs, fill rates, and page load times, enhancing the overall user experience.
By delivering faster loading times and more relevant ads, Floodgates helped 24/7 Games create a more engaging and enjoyable gaming environment for their users.
