Flood Gates

Unlock premium ad revenue from every pageview

Floodgates is a subscription-based header bidding platform that connects your site
with premium advertisers, so you can grow revenue, stay in control, and simplify
monetization.

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Struggling with these monetization problems?

Low returns on great content

Despite pouring hours into creating high-quality content, low tier ad networks deliver disappointing revenue.

Too many tools, too much tinkering

The messy mix of monetization platforms, plugins, and dashboards you manage leaves little time for content creation.

Unpredictable earnings, unclear costs

Header bidding sounded promising, until the revenue-share left you guessing about your real profits.

Floodgates maximizes your ad revenue by turning your site into a private auction house that enables top advertisers to bid on your inventory—driving CPMs higher and increasing ad fill rates.

The Floodgates Difference

Access premium demand partners

Floodgates integrates with 12 of the most reputable Supply Side Platforms (SSPs) enabling premium advertisers to bid on your inventory and drive higher yields.

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Run high CPM video ads

Unlock higher revenue potential by adding highvalue video ad placements to your site. Floodgates makes it easy to tap into premium video demand without investing in complex infrastructure.

Boost ad revenue without hurting SEO

Ad placements are fine-tuned for your site to deliver better performance without impacting SEO or the visitor experience.

Track performance and earnings

A simple, one-page dashboard allows you to easily analyze essential metrics, like monthly users, impressions, revenue, and CPM rates over time.

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What Is Header Bidding?

Turn your website into an auction house

Header bidding is a smarter, modern way for publishers to earn more money from their ads.

Instead of giving one ad network the first chance to buy your inventory, header bidding lets all of your ad partners compete for every impression at the same time — resulting in higher bids and higher revenue.

Why Publishers Love Header Bidding

Maximize Revenue

When multiple buyers compete simultaneously, you get the highest possible price for every impression — not just what a single ad network decides to pay.

Total Transparency

See who bid, how much they bid, and which partners are truly driving value. No secret fees. No black boxes. No surprises.

Faster, More Reliable Ad Delivery

Header bidding reduces latency and improves fill by sourcing demand from multiple buyers at once.

Full Control Over Your Inventory

You decide which partners participate, what your floor prices are, and how your auctions run

How it works

A visitor loads your website

Your page begins to render, and a quick auction starts automatically.

Multiple premium ad networks place their bids.

Partners like OpenX, Magnite, Index Exchange, and more all submit real-time bids for that single impression.

The highest bidder wins

Because every network competes at once, the true highest bid always wins the auction.

You earn more from every impression.

More competition = better CPMs = more revenue for your site. Publishers typically see revenue increases of 2×–3× within the first 60 days.

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Our Story

Floodgates was founded by John Battagline in 2024. Really, the origin story goes back to 2008 when John founded 24/7 Games. As a publisher himself, John wanted to focus on his passion, making video games. Like many independent content creators, John found it difficult to get the attention of reputable ad suppliers. He was relegated to the likes of Adsense or those Ad Networks that take 30 – 50% of the publisher’s revenue.

After years of grinding it out John gained enough traffic to get the attention of the reputable ad suppliers. Today, 24/7 Games works with the best of the best suppliers of ads across the internet. Along the way, John build his own header bidding tool so that he could plug those ad suppliers into the tool turning the back end of 24/7 Games into an auction house and nearly tripling his income.

John founded Floodgates with the intention of being a good guy for the small guy. So many content creators out there just want to be treated fairly and have a hands off monetization platform so they can focus on creating the content they are passionate about. We hope to be that company that gives people the ability to monetize and focus on their passion.

Floodgates

MediaVine

Free Star

AdSense

Onboarding

Fully managed

Self Service

Customer Payout

Net-15

Net-60

Integrated SSPs

Yes

Header Bidding

Yes

Customer Focus

Indepndent publishers and content creators

Independent Publishers

Enterprise and mid-market publishers

Traffic Minimum

30,000 monthly visits

50K monthly sessions

1M+ monthly page views

Pricing Model

Flat Subscription Fee

Revenue Share

What you get

Header bidding solution
Access to 12 premier Ad Suppliers
Ad Video Player
Reporting Dashboard

Floodgates Pricing

Turn your website into auction house

Floodgates Professional

Plan starting as low as

$999/month

Present the Flood Gate difference

Everything in our free plan plus….

Predictable low-cost subscription-based pricing.
Leverage the power of 18 ad networks.
Cancel with 30-days notice.
Dedicated customer success team.

Real-time reporting and analytics.
Annual prepayment discount (15%).
One-line-of-code implementation.
US-based and Certified secure.

Additional multi-year contract discounts.
5 Tiers based on Monthly Impressions
Month-to-month subscription pricing.
Many more…

Click here to get a quote

SEO-friendly

One line of code to implement

No lock in contracts

Free 60 day trial

Based in USA

See the Results